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2011 Project Theme

You are part of a successful product development firm that prides itself on being at the cutting edge of technology. The firm designs a wide range of successful, innovative consumer and professional products that are driven by new technologies, societal trends or challenges, and concerns about quality-of-life and global sustainability. Each year your company challenges a select group of teams to propose and develop innovative products in a new strategic direction.


The world has changed. As a result of a revolution in communications technology, we have come to expect active, connected lifestyles. Anytime. Anywhere.

This change in culture presents opportunities for innovative new products for an on-the-go society.

This year our strategic direction is "on-the-go"

The opportunity net is broad. Any viable, meaningful product idea related to the theme is a potential candidate—transportation, mobility and assistive technology, computing, medical devices, food-related products, sports and recreation, play, and travel all might touch upon the theme.

Target customers may include those living in developed or developing countries. Business models may range from products for under-served clients, to products distributed on a non-profit basis, to highly profitable mass-produced goods.

However, in all cases you must develop a realistic plan for how the product can be produced and sustained. If the plan is unrealistic, the product will fail and have no impact.

You are a member of one of 8 teams that have been charged with this challenge. Your team will consider ideas generated through its own ideation and research, along with themes introduced by clients at an idea fair.

The alpha prototype development phase begins on September 9 and culminates on December 12 at the final presentations.

Good luck!

"I'm a great believer in luck, and I find the harder I work the more I have of it." Thomas Jefferson