We are part of a successful product development firm that prides itself on being at the cutting edge of technology. Our firm designs a wide range of successful, innovative consumer and professional products that are driven by new technologies, societal trends or challenges, and concerns about quality-of-life and global sustainability.

As part of our innovation strategy, each year our company challenges a select group of teams to propose and develop innovative products in a new strategic direction.

You are a member of one of 8 teams that have been charged with this challenge.

This year our strategic direction is "be well" (and prosper)! Health, wellness, quality-of-life, anything that makes things better for its user(s). The opportunity net is broad!

"Be well" applies to the home, the workplace, cities, and the natural environment. Any viable, meaningful product related to the theme is a potential candidate—medicine, mental health and wellness, recreation, entertainment, sport, agriculture, ranching, manufacturing, family, global heath and sustainability might touch upon the theme.

Target customers may include those living in developed or developing countries. Business models may range from products for under-served clients, to products distributed on a non-profit basis, to highly profitable mass-produced goods.

In all cases, you must develop a realistic plan for how the product can be produced and sustained. If the plan is unrealistic, the product will not reach its intended users and thus not have impact.

The product must be something people want. In order to help understand the level of interest in ideas, crowdsourced-based feedback will be used to gauge the pulse of real users.

Your team will consider ideas generated through its own ideation and research, along with themes introduced by potential clients at an idea fair.

Good luck!

"I'm a great believer in luck, and I find the harder I work the more I have of it." Thomas Jefferson