2015 Project Theme
We are part of a successful product development firm that prides itself on being at the cutting edge of technology. Our firm designs a wide range of successful, innovative consumer and professional products that are driven by new technologies, societal trends or challenges, and concerns about quality-of-life and global sustainability. |
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As part of our innovation strategy, each year our company challenges a select group of teams to propose and develop innovative products in a new strategic direction. You are a member of one of 8 teams that have been
charged with this challenge. |
Magic? A product's magic is how it makes a user feel, and the memorable experiences the product affords. Outstanding products have strong magic as this is what makes a product special or meaningful for us. Delight, happy, satisfied, confident, awed, safe, thrilled, afraid, amazed, special—there are many kinds of product magic! |
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| You are being challenged to develop compelling products that afford new memorable experiences or feelings. Any viable, meaningful product related to the spirit of the theme is a potential candidate. | |
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Target customers may include those living in developed or developing countries. Business models may range from products for under-served clients, to products distributed on a non-profit basis, to highly profitable mass-produced goods. In all cases, you must develop
a realistic plan for how the product can be produced and sustained. If the plan is unrealistic, the product will not reach its intended users and thus not have impact. |
The product must be something people want. In order to help understand the level of interest in ideas, crowdsourced-based feedback will be used to gauge the pulse of real users. |
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The alpha prototype development phase begins on September 11 and culminates on December 7 at the prototype launch. Good luck!
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"A dream doesn't become reality through magic; it takes sweat, determination and hard work." Colin Powell
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